“How do you break into NASCAR–the most successful spectator sport outside of the NFL–especially when you’re sitting in Desert Storm in the Middle East?” That was the question Banjo CEO Damien Patton asked himself while serving in the first Gulf War. He had seen his first NASCAR race during his years in the military. He saw the speedy crews servicing the racers and told himself he was going to do that one day. “Everyone made fun of me and said ‘How are you going to get into that? It’s like getting into the NFL.’”